Social Media Marketing is one of the most effective ways to promote your brand- a new marketing strategy allowing you to choose everything from the type of advertisement to your target audience. India has over 230 million Instagram users, with thousands joining every day. Amongst these 230 million users, they spend about 2.5+ hours on social platforms daily. Your brand has nearly three hours a day to reach your target customers with your products and services.
Unlike conventional advertising strategies of buying the grandest billboards or booking primetime on television programs, the world has moved towards more different targeted approaches when it comes to marketing. If you want your brand to reach customers during these peak hours, you must consider Instagram marketing effectively.
But first- why Instagram?
Instagram is currently one of the most-used apps, making it a critical tool in your social media marketing strategy. It broadens your reach and helps you connect with local and international clients alike. The best part- most Instagram users are between 18-35 years of age- meaning that your brand will gain exposure from users with a relatively higher disposable income. This socio-economic band of people is heavily influenced by social media when it comes to spending their hard-earned money. They think twice before purchasing, which is why Instagram has now become the go-to visual directory for customers. The appearance of products or services on social media heavily influence purchasing decisions, making it crucial for businesses to consider social media a vital aspect of the marketing strategy.
An important point to remember is that the brand’s social media presence is not judged by the number of likes and followers alone. The quality of your posts, highlights, reels, stories, and videos contribute too. A cohesive and well-curated feed is what makes the perfect first impression of your brand on the visitor, eventually determining the page’s drop-off rate and a potential customer’s interest. Making your Instagram page aesthetic and exciting might not make your followers buy your product or service immediately. It will, however, create a slow and organic interest in their minds while leaving an impression. The customer might bookmark your page for future purchases- so it’s your job to remind them of your brand with consistent posts.
Here are a few more tips to effective Instagram Marketing:
1. Effective Targeting
Instagram has inbuilt features on the app for business pages. Make sure you set aside some time and truly look at the statistics of your page, which will help in determining your Instagram marketing strategy. It is also a great way to gauge how your current account is fairing. The feedback based on the statistics should give you a clear indication if you need to switch up your content strategy. Instagram business account promotion is the quickest way to determine your target audience and ensure that your post will end up on their feed. There are targeted promotions that you can execute based on Instagram advertising. For a nominal fee, your post will reach several new accounts.
2. Collaborations with Influencers
Collaborating with social media influencers on Instagram is an effective way to promote your brand. 33% of millennials trust blog reviews, while only 1% trust conventional advertising. Influencers already have a loyal fan base that relies on them to give the best reviews on products and services. Once the fans see the influencer raving about a product or service, they tend to visit the brand’s page and consider purchasing. Leveraging this level of influence will translate to results for your business. You can find freelance influencers on places like Fiverr.com, Upwork.com and choose which influencer you would like to approach to collaborate with depending on your Instagram business account marketing strategy.
3. Collaborations with Brands
If your brand has a complementary product or service used hand-in-hand with yours, consider collaborating with them on Instagram. A new feature allows you to tag another page in a post visible on both profiles, gaining exposure for both brands from similar target audiences. It is a win-win (and free!) strategy for both brands!
4. Boost Content Production
A proper posting schedule will increase the ability to reach your target audience by ten-fold. Making a posts calendar based on the different types of posts, i.e. reels, stories, info-posts, and videos, will make your page look active. Your target audience will feel engaged and thus form a level of trust with your brand. Many websites have content tips for Instagram that are very helpful in planning.
Pro Tip – the more Instagram tools you use, the more Instagram algorithm will promote your content. Remember to include features like stickers, music, etc. and you will see a sharp increase in engagement. Everyone has to win, right? Hootsuite is a great resource to consider while planning a content calendar for your social media.
Hashtags are a way to promote your business and advertise your business on Instagram to a newer market. A post gets featured on a separate feed by using a specific hashtag, making it visible to users that do not even follow you. It works like Google, but only visually. Users may even follow a hashtag to discover new content. The right hashtags will show your content to your target audience. Use your hashtag judiciously – because there are only a limited number of hashtags (30 of them) that you can use per post. There are great tools like allhashtag.com that generate hashtags for Instagram business posts.
End of the day, customers want to see authentic and genuine content on social media. If customers connect with your brand and find it reliable, you will definitely see the impact on your business. Effectively promoting on Instagram is also a great place to start for brands looking to create an online presence. Thinking of building a social media presence as a long-term strategy to establish your brand is THE way to go in 2022!
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